Good for someone just starting out
I got this book thinking that it could help me with my exisiting business. I would say that I'm pretty knowledgable about blogs (which are popular, how to read them, where to find them, how posting often helps increase the hits, etc). This book covered everything I already knew in one place. So if you know what I know and a little more, don't waste your money with this book. If you are completly new to blogging, this is a good foundation.
Holy Moley! What a book
Are you kidding me!?!??? This is one great book. For a never before blogger this book helped me setup, start and gave me strategies to develop my presence and increase my business. I feel like I need to pay Susannah a referral fee - I am a Realtor after all. Fortunately in Iowa a referral fee to a nonlicnesed person is illegal. I have read this and read this, I use it for reference and it is so highlighted that I am now having to use different highlighter colors to try to keep up with the topics. Oh, I just need to buy another one and color code it. If you are even thinking about blogging get this book, block out a weekend, take lots of notes, and have at lease 5 highlighter colors!
Very helpful and insightful
Well researched, too. Good primer for getting up to speed.
Fast read | Good for readers unfamiliar with the Blogsphere
If the word "Blogsphere" is completely foreign to you, you will find this book to be a good introduction into the world of blogging. If you've created your own blogs in the past (using Blogger or some other tools), then you may benefit from something a little more advanced.
Great book for the basics
My client wanted to have a blog and I needed to learn the basics about blogs in short order. This book is a quick read and I was standing in front of their executive board in 1 week with a customized sample blog in place for their review and questions. I received a signed contract that day. Thank you for this book. On the down side, the specific blog software I used was not included in the book for review. Marketing was an important topic in my meeting and the book provided a nice, simple layout on the differences with other media and provided great ideas. The corporate blogging topic was helpful.
